logo

Brand
Guidelines

On this page you can get familiar with the distinctive Upgames positioning, logo usage rules and brand colour palette. Follow these guidelines carefully to ensure the Upgames brand always looks its best.

Brandbook Logo

Main Color Palette

Main colour of the brand is Golden Yellow. It conveys the company's entertaining and engaging nature. Its brightness is full of energy and brings emotion, as a sparkle of a coin. While and Black communicate trustworthiness and reliability and play well with Golden Yellow.

Electric Blue

#3F5EAB

Bright Yellow

#F9ED26

Dark Blue

#282973

Secondary Color Palette

The secondary color palette is intended to provide visual variety, maintain vibrant energy, and preserve harmony and diversity in the brand's graphic applications.

Scampi Purple

#7663AB

Carrot Orange

#F68B1F

Turquoise Blue

#56C9E9

Dark Blue

#13132E

Typography

The secondary color palette is intended to provide visual variety, maintain vibrant energy, and preserve harmony and diversity in the brand's graphic applications.

TYPEFACE

WEIGHT

SPECIALITY

Montserrat
ExtraBold
Uppercase
Bold
Lowercase
Demibold
Medium
Regular
Light

TYPEFACE

Montserrat

WEIGHT

ExtraBold
Bold
Demibold
Medium
Regular
Light

SPECIALITY

UPPERCASE
Lowercase

Shapes

The main brand asset is the Upgames logo, defined as the cells of the slot machine. It is designed in black Upgames inscription, where the first letter is highlighted on a yellow plate and the rest letters are separated by yellow vertical lines.

It is designed as black Upgames inscription, where the first letter is highlighted on a yellow plate and the rest letters are separated by yellow vertical lines.

For usage on brand yellow colour background there is the color black version of the logo.

Main Shape

Main Shape

Main Shape

Main Shape

Main Shape

Main Shape

Simple Repetition

Simple Repetition

Pattern

Pattern