Main Color Palette
Main colour of the brand is Golden Yellow. It conveys the company's entertaining and engaging nature. Its brightness is full of energy and brings emotion, as a sparkle of a coin. While and Black communicate trustworthiness and reliability and play well with Golden Yellow.
Logo
The main brand asset is the Upgames logo, defined as the cells of the slot machine. It is designed in black Upgames inscription, where the first letter is highlighted on a yellow plate and the rest letters are separated by yellow vertical lines.
It is designed as black Upgames inscription, where the first letter is highlighted on a yellow plate and the rest letters are separated by yellow vertical lines.
For usage on brand yellow colour background there is the color black version of the logo.
Shapes
The main brand asset is the Upgames logo, defined as the cells of the slot machine. It is designed in black Upgames inscription, where the first letter is highlighted on a yellow plate and the rest letters are separated by yellow vertical lines.
It is designed as black Upgames inscription, where the first letter is highlighted on a yellow plate and the rest letters are separated by yellow vertical lines.
For usage on brand yellow colour background there is the color black version of the logo.